The Embrace Health HPV Campaign is a complete, self-contained program aiming to increase HPV Vaccination rates on college campuses. Hajira Qazi, a fellow graduate student, and I researched and designed this program as a part of our Visual Communications Studio at Carnegie Mellon University. Our client was the Allegheny County Health Department (ACHD).
The campaign is made up of a kick off lecture during freshman orientation and three open houses at the college health clinic so that students can complete the entire vaccine series within one school year. The toolkit to implement the campaign includes posters, a 16 page booklet, postcards, copy for websites and emails, a timeline, checklist and images for social media campaigns.
For a more detailed review of the research and process involved with this project, please check out my blog post.